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검색 최적화 전략

We Build Brands
That AI Cites

From SEO·AIO-optimized website development to AI media content creation and data-driven marketing — we deliver integrated solutions that make your brand discoverable across both search engines and AI.

  • 30+ yrs content strategy experience
  • 3 official media channels
  • SEO + AIO·AEO·GEO integrated strategy
  • 100+ platforms built

웹 성능 측정

Achieving Web Performance Recognized by Google

Actual Google Lighthouse measurement results of websites built by Sabana Media. We achieve top-level scores across all areas: Performance, Accessibility, Best Practices, and SEO.

Performance
98

Achieving top-level loading speed through Core Web Vitals optimization and image/code minimization.

Accessibility
100

Fully implementing screen reader and keyboard accessibility while meeting WCAG 2.1 standards.

Best Practices
100

Complying with HTTPS, secure APIs, and modern web standards while blocking security vulnerabilities at the source.

SEO
100

Maximizing search exposure through perfect implementation of meta tags, structured data, and semantic markup.

SABANA MEDIA-built website Google Lighthouse scores: Performance 98, Accessibility 100, Best Practices 100, SEO 100
Google Lighthouse — Actual Test Results of SABANA MEDIA-Built Websites

검색 환경의 변화

The Search Paradigm Is Shifting

From traditional SEO for Google and Naver to AI search (AIO) like ChatGPT and Perplexity — your brand needs to be cited across both channels.

SEO

Search Engine Optimization

Achieve top rankings on Google and Naver through keyword strategy, structure, and link building.

AIO

AI Search Optimization

Design your brand to be directly cited by ChatGPT, Perplexity, and AI Overviews.

AEO

Both Channels at Once

Sabana Media integrates SEO and AIO into a single strategy, building a structure that gets discovered across all search environments.

GEO

생성형 엔진 최적화

ChatGPT·Claude·Gemini 등 생성형 AI가 브랜드를 신뢰 출처로 학습·인용하도록 권위 생태계를 구축합니다.

INTEGRATED

네 채널을 동시에

사바나미디어는 SEO·AIO·AEO·GEO를 하나의 통합 전략으로 설계해 모든 검색 환경에서 브랜드가 발견되는 구조를 만듭니다.

검색 최적화 접근

Optimizing SEO and AIO Simultaneously

We design an integrated strategy for your brand to be discovered and cited across both search engine algorithms and AI search models.

SEO Optimization

Structure Search Engines Trust

We design technical structure and content so that Google and Naver search engines accurately understand and rank your pages.

  • Semantic HTML and proper heading hierarchy (H1→H6)
  • Core Web Vitals — LCP·CLS·INP optimization
  • Schema.org structured data markup implementation
  • Complete meta tags, OG tags, and canonical URL setup
  • Internal link structure and XML sitemap optimization
  • E-E-A-T trust signal reinforcement and Google guideline compliance
AIO Optimization

Content Structure AI Cites

We design information structure and trust signals for ChatGPT, Perplexity, Google AI Overviews, and other AI search engines to directly cite your content.

  • Content design in Q&A structure (FAQ / Q&A format)
  • Clear factual basis and official source citation indicators
  • Expertise, Experience, Trustworthiness, Authority (E-E-A-T) content implementation
  • AI-parseable semantic markup through structured data
  • High-density information content composition for brand citation
  • Authority and reach reinforcement through official media channel distribution

확장된 검색 대응

AEO·GEO까지 확장합니다

답변 엔진 최적화(AEO)와 생성형 엔진 최적화(GEO)를 통해 음성검색부터 ChatGPT·Claude·Gemini까지, 모든 신규 채널에서 브랜드가 발견되는 구조를 만듭니다.

AEO 최적화

답변 엔진이 선택하는 콘텐츠

구글 Featured Snippet·음성검색·AI Overviews에서 브랜드가 직접 답변으로 노출되도록 콘텐츠 구조와 구조화 데이터를 최적화합니다.

  • FAQ·Q&A 형식의 구조화된 질문-답변 콘텐츠 설계
  • Featured Snippet 최적화: 간결하고 정확한 요약 답변 배치
  • FAQPage·QAPage Schema.org 마크업 완전 적용
  • 음성검색 친화적 자연어 쿼리 대응 콘텐츠 구성
  • Google AI Overviews 소스 인용을 위한 권위 신호 강화
  • 검색 인텐트 분석 기반 질문-페이지 매핑
GEO 최적화

생성형 AI가 인용하는 브랜드 생태계

ChatGPT·Claude·Gemini·Perplexity 등 생성형 AI 모델이 브랜드를 신뢰 출처로 학습·인용하도록 콘텐츠 권위와 정보 구조를 체계적으로 구축합니다.

  • 생성형 AI 학습 대상이 되는 고권위 롱폼 콘텐츠 제작
  • 자사 언론 3개사 기사 배포로 외부 인용 링크 생태계 구축
  • 브랜드 NAP(이름·주소·연락처) 정보 완전 통일 관리
  • Wikipedia·공식 소스와 브랜드 정보 정합성 관리
  • 업계 전문 용어·독점 데이터 기반 차별화 콘텐츠 구성
  • 생성형 AI 인용 추적 및 브랜드 멘션 모니터링

주요 서비스

Five Core Services

We connect websites, content, and marketing aligned with the AI search era into a single strategy.

AI-Optimized Website Planning & Development

We design and implement stable, scalable AI-optimized platforms directly. Performance, scalability, and responsive structure are all considered.

  • Website Development
  • Feature Development
  • Responsive Design
Learn More

SEO·AIO Strategy Analysis

We precisely analyze site structure, content, and search traffic data to diagnose issues and execute SEO·AIO-focused remodeling.

  • SEO Audit
  • Site Improvement
  • Search Traffic
Learn More

Medical Clinic Marketing Specialist

Based on AI·big data analysis and SEO·AIO strategy, we deliver marketing results including new patient acquisition, brand reinforcement, and appointment conversion.

  • New Patients
  • Appointment Conversion
  • Medical Branding
Learn More

Integrated Marketing for Various Industries

From medical clinics to entertainment, sports, and startups — we provide AI-based marketing solutions tailored to each industry.

  • Industry-Specific Strategy
  • Content Operations
  • Integrated Marketing
Learn More

Digital News & Magazine Development

We plan and build digital news and magazines based on SEO and AIO, connecting the entire process from content creation to publishing and operations.

  • News Publishing
  • Magazine Operations
Learn More

진행 방식

How We Work

  1. Situation Analysis

    We analyze your website, content, and search traffic data to accurately diagnose your current position and improvement direction.

  2. Strategy Design

    We design a customized SEO·AIO strategy, content structure, and marketing execution plan.

  3. Production & Execution

    We directly produce and distribute websites, articles, and marketing content.

  4. Performance Management

    We continuously monitor search exposure, traffic, and conversion data while iterating on optimization.

선택 이유

Why Sabana Media

Directly Operated Official Media

We directly operate 3 registered media outlets — Intra Magazine, Issue Day, and K-Pop Post. Article distribution happens through our own channels, not third parties.

3 Registered Media Outlets

In-House AI & Big Data Technology

We design and operate ML-based analytics engines and AI optimization platforms directly. We provide differentiated solutions with patented technology.

Patent Holder · R&D Team

One-Stop from Strategy to Execution

Planning, development, content, marketing, and operations are handled consistently by one team. We execute quickly and precisely without relying on partners.

Full In-House Operations

차별화 요소

What Makes Us Different from Other Agencies?

Outsourcing dependency, no AI application, single-service. Sabana Media was designed differently from the start.

General Agencies
Sabana Media
AI Search Response
SEO-focused, no AIO strategy
Integrated SEO·AIO strategy design
AEO (답변 엔진 최적화)
FAQ·스키마 마크업 최적화 미적용
Featured Snippet·음성검색·AI Overviews 노출 구조 설계
GEO (생성형 엔진 최적화)
생성형 AI 인용 전략 없음
자사 언론 3개사 배포·고권위 콘텐츠로 AI 인용 생태계 구축
Media & Article Distribution
Paid outsourcing to external media
Direct publishing through 3 owned registered media
Development & Technical Capability
Outsourced developer connections
Direct implementation by in-house dev team
Data Analysis
Basic report provision
AI & big data-based precision analysis
Service Scope
Single service or outsourced linkage
Planning→Dev→Content→Marketing one-stop
Patent & R&D
General-purpose tools and platforms
Proprietary patented technology with dedicated R&D department

참고 자료

Authoritative References

Our SEO·AIO·AEO·GEO strategy is grounded in official documentation published by Google, Microsoft, and Schema.org. The sources cited below are the standards we reference directly.

  1. AI Overviews

    About AI Overviews and other generative AI features in Google Search

    Official Google guidance on how AI Overviews summarize information and link to source pages.

    Publisher: Google

  2. Search Central

    Google Search Essentials (formerly Webmaster Guidelines)

    Technical, spam, and quality requirements Google uses to crawl, index, and rank web pages.

    Publisher: Google Search Central

  3. E-E-A-T

    Creating helpful, reliable, people-first content

    Google's official explanation of Experience, Expertise, Authoritativeness, and Trust signals.

    Publisher: Google Search Central

  4. Structured Data

    Schema.org — Vocabulary for structured data on the Internet

    Open vocabulary co-founded by Google, Microsoft, Yahoo, and Yandex for structured web data.

    Publisher: Schema.org / W3C Schema.org Community Group

  5. FAQPage

    FAQ structured data — Search Central documentation

    Specification for FAQPage markup, including eligibility, examples, and validation guidance.

    Publisher: Google Search Central

  6. Speakable

    Speakable (BETA) — Schema documentation for voice answer eligibility

    Specification for Speakable schema used by Google Assistant to read web content aloud.

    Publisher: Google Search Central

  7. Core Web Vitals

    Web Vitals — A unified set of metrics for web UX quality

    Official documentation of Core Web Vitals (LCP, INP, CLS) and their role in Google Search.

    Publisher: Google / web.dev

  8. Bing Webmaster

    Bing Webmaster Guidelines

    Microsoft Bing official requirements for ranking, crawling, and content quality.

    Publisher: Microsoft Bing

FAQ

Frequently Asked Questions About SEO·AIO

  • SEO (Search Engine Optimization) targets top keyword rankings on traditional search engines like Google and Naver. AIO (AI Optimization) designs strategies for AI search engines like ChatGPT, Perplexity, and Google AI Overviews to directly cite your brand. Sabana Media connects both channels into a single integrated strategy, building a structure that gets discovered regardless of the search environment.

  • AI search engines prioritize information from highly trusted sources. Three key elements: ① Structured content (Schema Markup, FAQ, expert writing), ② Media exposure (distribution through authoritative media outlets), ③ Consistent E-E-A-T signals (Experience, Expertise, Authority, Trust). Sabana Media combines article distribution through our own 3 media outlets with SEO structure design to maximize AI citation potential.

  • It is effective for all industries where potential customers come through search. Results are especially prominent in medical clinics, legal, finance, education, e-commerce, and B2B service sectors. If you need top exposure on Naver and Google, or want your brand cited instead of competitors in AI search, starting immediately is advantageous.

  • Yes, it can be applied to your currently operating site without a new build. Sabana Media converts your site to an AI search-friendly structure through technical structure diagnosis, content enhancement, Schema Markup insertion, and internal link optimization. Significant performance improvement is achievable without redesign.

  • Typically, SEO effects become visible in 3-6 months, and AIO effects gradually materialize as content and media exposure accumulates. Unlike short-term advertising, the key advantage is forming long-term search assets that persist. Sabana Media supports rapid result verification through monthly reporting and strategy adjustments.

  • AEO(Answer Engine Optimization, 답변 엔진 최적화)는 구글 Featured Snippet, 음성검색(Siri·Google Assistant), AI Overviews처럼 검색 결과가 직접 "답변" 형태로 노출되는 채널에 최적화하는 전략입니다. 핵심은 ① FAQ·Q&A 형식의 명확한 콘텐츠 구조, ② FAQPage·QAPage 스키마 마크업, ③ 검색 인텐트 기반 자연어 답변 설계입니다. AEO가 잘 구현되면 사용자가 사이트를 방문하기 전에 검색 결과 화면에서 브랜드가 먼저 노출됩니다.

  • GEO(Generative Engine Optimization, 생성형 엔진 최적화)는 ChatGPT·Claude·Gemini·Perplexity 같은 생성형 AI가 응답을 생성할 때 브랜드를 신뢰 출처로 인용하도록 최적화하는 전략입니다. AIO가 AI 검색 결과에서의 노출에 집중한다면, GEO는 AI 모델이 브랜드 정보를 학습·참조하는 전체 생태계(권위 있는 콘텐츠·외부 인용·NAP 정보 일관성·전문 데이터)를 구축합니다. 사바나미디어는 자체 운영 언론 3개사를 통한 배포와 고권위 롱폼 콘텐츠 제작으로 GEO 기반을 체계적으로 구현합니다.

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